How do you hold a groundbreaking ceremony when you cannot actually set foot on the construction site? You work with UE to come up with a creative solution!
For the first time, a major real estate developer wanted to celebrate the new construction of one of their developments and invite stakeholders to join them. Yet, the actual dirt was off limits as a working construction site. No problem for UE and its creative team!
Across the street from the development, UE built a tented reception area, complete with dirt taken from the site and relocated for the groundbreaking event. Local dignitaries were invited to witness company officials lift their shovels, branded, of course, with the development’s logo. Branded hats and bottle openers were also generously offered as giveaways, sent out with guests into the community to spread the word of what is to come. A polished array of appetizers, chilled wine, and local brews added to the festive mood as the group reveled in the growth this development is bringing to the community.