Underwood Events is a creative corporate event planning and Destination Management Company (DMC) based in Milwaukee, Wisconsin. We partner with select clients, building a strategy that aligns their attendees with their goals, while treating everyone to exceptional levels of service.

Founder Mike Underwood began his professional career as a Milwaukee event planner 20 years ago. Honing his signature approach to strategizing, planning and overseeing global events for large corporations and nonprofits, he founded Underwood Events in 2009.

The past two decades, Underwood has planned and managed hundreds of corporate events in the US and abroad including annual meetings, sales kickoffs, conferences, awards dinners, training seminars and employee celebrations for iconic organizations including Anheuser Busch, Artisan Partners, Harley-Davidson Motor Company, Home Shopping Network, Rexnord, Strong Financial Corporation and the University of Nebraska.

Our extensive knowledge of the Midwest’s most interesting and popular attractions also places us among the most creative Destination Management Companies Milwaukee, Madison or Chicago has to offer.

Your events should celebrate your people and the success they create together. Themes like human achievement and organizational excellence inspire the execution we’ll bring to your event. And it will look amazing, too.

We break the mold – just like you

Your company has succeeded by standing out from others in your industry. Likewise, no two of our events are ever the same because they are intertwined with each customer’s identity.

Getting into your mindset means leaving assumptions at the door. We meet with you one-on-one to learn as much as we can about your company – its history, its successes, the people – and what this event means to your organization. Our discovery process identifies the distinctive personality of your organization and your goals to act as a springboard for each detail.

The end result is an experience your guests will attribute solely to your brand.

Learn about our remarkable team

Browse our photo gallery to view some spectacular past events