In the historic building where Colonel Frederick Pabst once brewed his namesake beer, a global manufacturing client hosted its executives for an annual holiday celebration. The beer hall ambiance of The Best Place at the Historic Pabst Brewery, with its rich wood accents and old-world charm, is filled with whispers of yesteryear – and that night it was also filled with live music, holiday food and beverages, and a scene from one of the season’s most beloved movies!
Underwood Events was asked to develop and carry out the party’s theme, and it used a modern and contemporary event design set against the traditional event venue. Gold and black with pops of Christmas red were used throughout the event, in everything from the furniture to the food stations and the warm holiday decor. A geometric lighting pattern was repeated in creative lighting that drew guests’ eyes to the century-old planked wood floor that is emblazoned with a spectacular inlaid medallion.
A five-piece party band took the stage and drew guests onto the dance floor for most of the night. In between delicious cocktails from the regal bar that is the room’s centerpiece, attendees dined on small plate holiday favorites like delectable beef short ribs, whiskey butter shrimp scampi and Glorioso’s meatball sliders.
One of the guests’ favorites spots was a full-size replica of Gimbel’s Department Store from the movie, Elf. Guests posed with clever sign boards featuring popular quotes from the movie, all under the watchful eye of Buddy the Elf!