Our Process
Turnkey Corporate Event Planning Tailored to Your Needs
When you build a relationship with Underwood Events, you’re connecting with a team who is dedicated to being as passionate about your goals and vision as you are. At Underwood Events, we are all about people, and that’s what makes our process different.
Curating, coordinating, and executing meaningful events takes more than a series of check lists and connections to vendors, it requires the innate ability to interpret clients’ needs, preferences, and goals and synthesize those into an executable plan that covers all the details, so they can enjoy the experience while we make it happen.


We’re With You Every Step of the Way
Whether you’re looking to stay hands on with every detail, or you want a partner to step in and manage from start to finish, we have the experience and knowledge to adapt to your style.
We’ve developed a tried-and-true method for identifying our clients’ goals, anticipating their needs, and creating a master plan with contingencies for everything. While we don’t want to give away all our secrets, we do want to share some of the magic that happens behind the scenes so you can feel confident in choosing UE!

It Starts with Discovery
We start by getting to know you, your business, and the reason for your event. We dive into goals, we align with your brand, and get to the heart of what you want to accomplish.
We Keep the Communication Rolling
Next, we identify the best ways to keep you, your team, and ours aligned on every detail. Through calls, emails, and meetings, we set up a communication cadence that fits your needs to ensure no detail is left unattended. This also means our clients can keep a clean and accurate account of our work together for future reporting.



We Create a Steadfast Plan of Action
We can’t share too much about our planning process, but we can tell you that it starts with a deep dive into your budget with a corresponding detailed planning timeline, so you know exactly what is happening and when.
We Work with Only the Best Vendors
We live and work in an incredible metropolitan area that is home to some of the most renown venues, hotels, creative vendors, service providers, and experiences in the world. With decades of experience in Milwaukee and the Midwest, we’ve got the insider knowledge and deep connections to help you execute an event worthy of your brand.

It’s All About the Branding
As we develop your event, we work to find unique ways to leverage your brand to drive awareness and positive experiences with your business. From unique guest takeaways to full-on branded installations, we’ll work with you to make sure your brand leaves an impact.
Staffing Up to Support Your Event
With decades of experience in Milwaukee and the surrounding areas, we have formed connections with the most respected service and event professionals, assuring we can match your event to the right people for flawless execution.


