Event Planning Photos » Zurn Milestone Recognition Event

Introducing your new brand to the world should be commemorated memorably and celebrated loudly. When Zurn Water Solutions established itself as a standalone company and wanted to bring its Associates together to recognize this milestone, they called Underwood Events.

With “Sustainably Inspired” as the company’s guiding principle, UE set about to create an event that honored the concept. Design elements included a truckload of live plants and trees, a real water wall and every iteration of the company’s new brand emblazoned on everything from furnishings and set design to a “Merch Wall” where Associates could take home a variety of items featuring the company’s new logo.

The event was held on the company’s premises in a tent…that looked nothing like a tent thanks to a team of talented and visionary vendors and suppliers.

In addition to the recognition event in Milwaukee, UE helped design similar, concurrent events at each of the company’s 21 offices and plants, spread across United States and four countries.